Nordic hotel infrastructure is moving fast towards sustainability. Recently is was announced that  the Svart hotel, located within the Arctic Circle on the edge of Norway's Holandsfjord at the base of the Svartisen glacier, will be the world’s first energy-positive hotel.

As sustainability is the trend of the time, the growth of service providers offering high-quality sustainable tourism services has been strong in Lapland in recent years. The ongoing Covid-19 pandemic has been a huge challenge for all, but entrepreneurs are confident in the future and believe the situation could even strengthen Lapland’s international brand worldwide.