About Sweden

Sweden (Sverige in Swedish) is the largest of the Nordic countries, with a population of about 9.3 million. Although having been a military power and spanning about three times its current size during the 17th century, Sweden has not participated in any war in almost two hundred years. Sweden is a developed post-industrial society with an advanced welfare state. The standard of living and life expectancy rank among the highest in the world. Sweden has a strong tradition of being an open, yet discreet country. Citizens sometimes appear to be quite reserved at first, but once they get to know whom they are dealing with, they'll be as warm and friendly as you'd wish.

"Nature tourism" remains Sweden’s biggest attraction, with visitors from around the world drawn by the countries stunning nature and untouched wilderness. At the top of many travellers’ wish list is Lapland, with its unique scenery and once-in-a-lifetime experiences such as the midnight sun, the northern lights (aurora borealis), winter’s Arctic chill and a mystical silence.

Contrasting with the solitude of the north is the buzz and bright lights of Sweden’s cities. On the west coast, Sweden’s second largest city, Gothenburg, has plenty to offer with its vibrant entertainment scene and multitude of cultural experiences. Cosmopolitan and bustling Malmö, in the far south of Sweden, is linked to the Danish capital of Copenhagen via the Öresund Bridge. Together, they make a thriving metropolitan region.


Stockholm – The insular capital

More than anything else, it is Stockholm’s unique breathtaking location that has made the city known far and wide as one of the world’s most beautiful. Built on 14 islands around one of Europe’s largest and best-preserved medieval city centres, the Swedish capital is superbly positioned with stunning and extremely varied scenery in every direction. To the west, lake Mälaren branches out among lush idyllic landscapes. To the east the magnificent Stockholm archipelago stretches seaward, an enchanting maritime world of more than 24,000 islands, islets and skerries.

The city itself charms the visitor with its very own fusion of old and new, traditional and contemporary, urban and pastoral, sophisticated and earthy – all within convenient walking distance of the centre. It is precisely this characteristic blend that many foreign guests refer to as the city’s magical quality. Over the last decade Stockholm has developed into one of the world’s most dynamic, creative and attractive scenes within a number of areas: design, music, fashion, shopping and food, to mention just a few. It has even been said that in ten years Stockholm has transformed from a large small town into a small big city.

sweden - Video presentation