e-News 06/2019      


Via Hansa & Borealis directors and managers from the Baltic countries, Russia and Poland recently met for a meeting in Malta to discuss the company’s activities on the Baltic, Russian and Polish destinations and the strategy for the development of the company in the years 2020-2022. The lively discussions were concentrating on digitalization, globalization, sustainability and innovation. To conclude the initial phase of the merger of the two companies, Via Hansa & Borealis is launching a new corporate identity by November this year with new logo, new web-site and a new development strategy, where sustainability and innovation will be the main focusses. The meeting discussed the technological renewal of the company and decided to continue investments into its technological platform to give customers access to more digitalized solutions and reviewed an ambitious marketing plan to bring the company and its products out to all corners of the world, in particular a larger investment in the South East Asian markets with a Via Hansa & Borealis Sales Office in Kuala Lumpur from 01.11.2019 is being finalized.
In spite of problems on its Latin American destinations, the company has had a successful year, which has seen a stable growth in most areas. The turnover has following the record year in 2018 further grown with ca. 8% in the first nine months of 2019 and the company remains optimistic about the future.


Following eight years of construction, September 29th saw the opening of the City Ring Line of the Copenhagen Metro adding seventeen new state-of-the-art metro stations to the existing network. With the new addition Copenhagen Metro now totally has thirty-seven stations linking all neighbourhoods of the city centre together. The next generation of metro stations have been created to complement the City Ring Line with spacious, open, subterranean stations with easy access from street level to the platforms, and with natural daylight inside the stations. The metro is expected to see over 120 mill journeys in 2020. It will not only provide easy and fast transportation for the residents of Copenhagen, but will offer a spectacular experience for all guests visiting the city. For more information, please contact Via Hansa & Borealis Copenhagen.


Via Hansa & Borealis will as usual be participating at the TTG2019 in Rimini from October 9th till 11th. We will be exhibiting with our own stand in the Hall C1, stand no. 005. Via Hansa & Borealis product line includes leisure and MICE products in Scandinavia, Finland, Baltic countries, Russia, Belarus, Ukraine and Poland. Moreover, we will be happy to present to you the new BALTICVISION Guaranteed Escorted Tours catalogue for Summer 2020 with many departures with Italian speaking tour escorts throughout the whole itinerary. The full WORLD OF BOREALIS catalogue Winter 2019/Summer 2020 Guaranteed Escorted Tours has been released recently as well. Some of the tours are well-known to our customers already and others are brand new. For pre-arranged meetings, please contact: Arta Berina or Elina Cappadonna.