e-News 09/2019      

SUSTAINABLE TOURISM ON THE FAROE ISLANDS

Somewhere between Norway, Iceland and Scotland, 18 rugged islands in North Atlantic and their 50.000 people make up the Faroe Islands. A recently discovered gem for tourists and a place of unique beauty and wilderness - unspoiled, unexplored and unbelievable. The locals and their government want to preserve their beautiful country for the future generations and they came up with a new strategy and named it ‘preservolution’. Before nature and the local communities get irreparably affected by the surge of tourism, they decided to help preserve the environment and the locals.

Along the decisions to limit the size and number of cruise ships that bring tourists into the country, training and education of tourism trade as well as introduction of a new special environmental fee for tourists that will fund environmental and nature projects on the islands, Faroe Islands will be also ‘closed for the maintenance’ for three days per year. 100 volunteers from 25 countries were invited to join forces with locals to lay the groundwork for a sustainable future for unspoiled islands in spring 2019. All tourist sights and attractions were closed, hotels remained open and flights continued to bring visitors but with one stipulation—people in the archipelago were participating in conservation projects. The islands will be closed for maintenance, but open for ‘voluntourism weekend’ from April 16th till 17th in 2020 again.

The “Closed for Maintenance” weekend is a successful marketing campaign, but it definitely is also a vision of what tourism should be like for many small communities. For more information about the Faroe Island, please contact Via Hansa & Borealis Copenhagen.

VIA HANSA & BOREALIS NEW SALES OFFICE IN KUALA LUMPUR

After the decision to invest more into South East Asian markets, development of new specialized products, a successful participation at ITB Asia in Singapore and a very productive cooperation with our Via Hansa & Borealis Sales Office in Kuala Lumpur from beginning of October this year, Via Hansa & Borealis is already seeing an increase of business from SEA markets. The outlook for next year is very positive and proves the strategy of investing in new markets to be the right choice. Mrs. Barbara Sette is the Director of Sales for South East Asia. She and her team have been actively working in South East Asian markets already for many years. Our customers are welcome to contact her directly for any inquiries and requests to Scandinavian countries, Finland, Baltic countries and Russia. For more information and requests, please write to Mrs. Barbara Sette.

USTOA ANNUAL CONFERENCE & MARKETPLACE 2019

Via Hansa & Borealis will be once again attending the USTOA Annual Conference & Marketplace taking place at the Omni Orlando Resort at ‘Champions Gate’ in Orlando, Florida, from December 3rd to December 6th. USTOA Marketplace is known for being the only travel industry event in the United States that brings together the leading North American travel companies with tourism suppliers and destinations from around the globe in an exclusive setting. Via Hansa & Borealis will be represented by Mrs. Marcella Infantino, CEO, and Mr. Germán Moltedo, Director of Sales and Marketing of Via Hansa & Borealis Copenhagen; as well as Mrs. Eva Altenburga, Director of Sales and Marketing of Via Hansa & Borealis Riga. For more information and pre-booked meetings, please contact marcella.infantino@viahansaborealis.com and eva.altenburga@viahansaborealis.com.